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Ski World Cup Dresden wins Dresden Marketing Prize 2018

News - 30.11.2018

The 20 members of the team of the Ski World Cup Dresden around the managing directors René Kindermann and Torsten Püschel were very beyond psyched when it was announced 20:17 on Thursday, November 29th: The winter sports event on the Königsufer is the winner of the Dresden Marketing Prize 2018. 

"A sporting event for location marketing - the Dresden Marketing Prize has never before seen such a pitch. [...] These were great success figures and an brilliant basic idea in a season that has attracted comparatively little attention so far. The concept has been excellently worked out and outstandingly implemented", said Lutz Hagen, Professor of Communication Sciences at the Technical University of Dresden, in his statement of the jury on the stage of the Hotel Taschenbergpalais Kempinski Dresden.

"We are very pleased about this appreciation. It is an honour to win this important prize in our first year and an incredible motivation for our small core team, which works all year round and is currently working day and night to prepare for the next Ski World Cup in Dresden," said René Kindermann.

"Two years of background talks and planning as well as an impressive but also informative first premiere are behind us - and now this milestone. This is a great motivation for the next Ski World Cup Dresden years. Thanks to the jury of the Dresdner Marketing Club as well as to the numerous volunteers, our great team and all the many helping hands who supported us and who showed the world a cosmopolitan, cordial and professionally working Dresden and Saxony", adds Torsten Püschel.

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